Privacy and Personal Information Protection Policy

We mainly collect your information directly from you.

This can happen when you:

• create a BLVD Pilates account;
• book a class;
• buy a package or a membership;
• make a payment;
• join a waitlist;
• fill out a form on our site;
• ask for information about our services;
• contact our team;
• sign up for our newsletter;
• take part in a promotion or an event;
• use our website;
• interact with our digital communications.

Some information may also be generated automatically when you use our site or our digital services.

The personal information we collect mainly allows us to provide our services and to run our studio.

We may use it to:

Manage your account

• create and administer your account;
• manage your client profile;
• keep your information up to date;
• manage your packages and memberships.

Manage your bookings

• book your classes;
• manage waitlists;
• confirm your bookings;
• inform you of a change or a cancellation;
• communicate with you about your participation in a class.

Process your purchases

• process payments;
• manage packages and memberships;
• issue receipts;
• manage transactions and accounting records;
• handle questions related to your account.

Improve your BLVD experience

We may use certain information to better understand how our clients use our services and to improve:

• our classes;
• our customer service;
• our website;
• our booking process;
• our communications;
• our events;
• the overall experience at BLVD Pilates.

Keep you informed

When you have given your consent, where consent is required, we may send you:

• news;
• special offers;
• promotions;
• events;
• information about BLVD Pilates;
• our newsletter;
• communications by email or text message.

You can unsubscribe from promotional communications at any time.

Meet our obligations

Some information may also be used when necessary to:

• meet our legal obligations;
• meet our tax and accounting obligations;
• prevent or detect fraud;
• protect our rights and interests;
• handle a conflict or a dispute;
• respond to a lawfully authorized request from a competent authority.

When you choose to receive our marketing communications, BLVD Pilates may use your email address or phone number to send you information about our services, offers, events or news.

You can withdraw your consent to promotional communications at any time.

Every commercial electronic message includes, where required, a simple way to unsubscribe.

Unsubscribing from marketing communications does not mean we will stop sending the communications needed to manage your bookings, your account or your services.

Our website may use cookies, pixels and other similar technologies.

These technologies allow us, among other things, to:

• run certain features of the site;
• remember certain preferences;
• understand how our site is used;
• measure our traffic;
• improve our content;
• analyze our site’s performance;
• measure the effectiveness of certain advertising campaigns;
• improve the visitor experience.

Some cookies are essential for the site to work. Others may be used for analytics or advertising purposes and may require your consent.

Where required, we ask for your consent before using certain technologies.

You can also control certain cookies through your browser settings or the consent management tools available on our site.

Blocking certain cookies may, however, prevent some features of the site from working properly.

To run its studio and offer its services online, BLVD Pilates may use various technology providers.

These providers may help us manage, among other things:

• our website;
• bookings;
• client accounts;
• payments;
• communications;
• emails;
• text messages;
• site statistics and analytics;
• digital advertising;
• hosting;
• administrative and accounting tools.

When we use an external provider, we limit the information shared with it to what is needed to deliver the service concerned.

We also take reasonable steps to select providers and put appropriate practices in place to protect your information.

No. BLVD Pilates does not sell your personal information.

We do not rent or market your personal information for purposes unrelated to our activities.

Some information may, however, be shared with service providers working for us, when this is necessary to deliver our services.

Some of the technology providers used by BLVD Pilates may be based outside Quebec or Canada.

Some personal information may therefore be hosted or processed in another jurisdiction.

Where Quebec law requires it, BLVD Pilates takes the necessary steps before disclosing personal information to a provider located outside Quebec, including assessing the relevant factors related to the protection of that information.

Contractual, technical or organizational measures may also be put in place when necessary.

The security of your information matters to us.

BLVD Pilates puts reasonable and appropriate measures in place, given the nature of the information we hold, to reduce the risks of:

• loss;
• theft;
• unauthorized access;
• unauthorized use;
• unauthorized disclosure;
• unauthorized modification or destruction.

Access to personal information is limited to people who reasonably need it in the course of their duties.

We also work with our service providers so that appropriate security measures are in place when necessary.

No electronic platform or data transmission method can, however, be considered completely secure.

A confidentiality incident may occur, for example, when personal information is accessed, used, disclosed or lost without authorization.

If BLVD Pilates becomes aware of an incident, we will take reasonable steps to:

1. limit the consequences of the incident;
2. secure the information concerned;
3. determine the nature and extent of the incident;
4. assess the risks for the people concerned;
5. take the appropriate corrective measures.

When an incident presents a risk of serious injury, BLVD Pilates will take the steps required by applicable law, including notifying the people concerned and the competent authorities when required.

We keep your personal information only for as long as necessary for the purposes for which it was collected, or for the period required to meet our legal, tax, accounting or administrative obligations.

The retention period may vary depending on the type of information.

When information is no longer needed, we take reasonable steps to destroy or anonymize it in accordance with the applicable requirements.

The laws that apply in Quebec give you various rights regarding your personal information.

Depending on the circumstances, you may:

Request access to your information

You can ask to know what personal information BLVD Pilates holds about you and request access to it, subject to the exceptions provided by law.

Request a correction

If you find that personal information is inaccurate, incomplete or out of date, you can ask for it to be corrected.

Withdraw your consent

When the processing of information is based on your consent, you can ask to withdraw that consent, subject to the requirements and exceptions provided by law.

Request that certain uses stop

In the situations provided by law, you can ask that certain information stop being used or disclosed.

Request the portability of certain information

In the circumstances provided by law, you can ask that certain computerized personal information about you be disclosed to you in a structured, commonly used technological format or, when the applicable conditions are met, that it be sent to another organization.

If you wish to access your personal information, have it corrected, withdraw a consent or exercise another right provided by law, you can contact our person in charge of the protection of personal information.

To help us process your request, we recommend that you include:

• your name;
• your contact details;
• the nature of your request;
• the information or documents concerned, where relevant.

We may need to confirm your identity before giving access to certain information or making a change.

Requests are processed within the time limits set by applicable law.

BLVD Pilates has designated a person in charge of the protection of personal information to oversee the application of this policy and to answer requests about the protection of your information.

Person in charge of the protection of personal information
BLVD Pilates

Email: info@blvdpilates.ca
Phone: (438) 792-3227

For any question or request about your personal information, you can contact us at these coordinates.

If you have a question, a concern or a complaint about how BLVD Pilates handles your personal information, we invite you to first contact our person in charge of the protection of personal information.

We will review your request and try to resolve the situation in accordance with our obligations and the applicable laws.

You may also exercise the remedies available before the Commission d’accès à l’information du Québec, where applicable.

Our website may contain links to sites, platforms or services owned by third parties.

When you click an external link, you leave the BLVD Pilates site and become subject to the privacy practices of the organization concerned.

We recommend reading the privacy policy of any third-party website before sharing personal information with it.

BLVD Pilates is not responsible for the personal information protection practices of these external sites.

When our services are offered to minors, we apply the rules set by applicable law regarding the collection and processing of their personal information.

When the consent of a parent or of the person having parental authority is required by law, we take the appropriate steps to obtain it.

We also encourage people to provide only the information needed to use our services.

Our activities, services and technology tools may evolve.

We may therefore update this policy when necessary to reflect:

• changes in our services;
• the use of new technologies;
• changes in our practices;
• applicable legislative or regulatory changes.

The most recent version will always be available on our website.

The date of the last update will be shown at the beginning of the policy.

Where required by law, we will inform you of any significant change in the manner provided by applicable law.

For any question about this Privacy and Personal Information Protection Policy, or to exercise your rights, please contact:

BLVD Pilates

800 Boulevard Chomedey
Tower C, Suite 450
Laval, Quebec

Email: info@blvdpilates.ca
Phone: (438) 792-3227

Last updated: September 2026